Florescence Fragrances
To celebrate the release of Maisie Peters' third studio album, Florescence, a conceptual fragrance line was created inspired by songs and themes from the album.
Duration
June 2026
Services
#
Print Design
Challenge
I wanted to create a fragrance line inspired by the release of the Florescence album, focusing on packaging design inspired by the visual style of the album promotional material. This would include a bottle design, packaging fabrication and design, and user experience.
Solution
These bottles are in the ergonomic and whimsical shape of flowers, inspired by both the floral themes of the album adn the trend of abstract and curved glass vases in home decor at the time. The glass is coloured in relation to the scent and the base of the bottle features the fragrance notes as to keep the products shape the focus rather then the branding. Where the branding shines is on the packaging, which is designed with a premium feel to securely carry the fragrance bottle adn then remain a keepsake after opening. Using floral silhouettes, minimalistic type layouts and intricate, and a hand-drawn brand element, this box introduces the fragrance to the user in a cosy and thoughtful manner.
