Artisan Education Series
Edit and create motion graphics for a series of Artisan Education videos on maintianing a healthy skin barrier.
Duration
June 2026
Client
Artisan Aesthetic Clinics
Services
#
Motion Graphics
Challenge
Artisan Aesthetic Clinics, a brand of Sonic Healthcare Australia Clinical Services, had created scripted and interview style videos from a shoot with the Canberra clinicians. This raw footage required editing and the application of motion graphics to create highly polished videos for thier social channels to create a campaign on education about skin barrier health from a place of medical expertise. These videos adhere to the Artisan Aesthetic Clinics brand guidelines and draw inspiration from previous video ad campaigns, with the addition of newly enforced industry-specific restrictions in advertising aesthetic medicine.
Solution
In total, 7 clinicians read from scripted prompts, and 5 of those sat down for further interview content. From these recordings, 62 videos were made including several short-form videos for social media stories as well as long-form content for Reels and YouTube. Each video had a animated intro, were paired with music and had curated B-roll footage where needed to communicate the Artisan brand.
Impact
In the first 2 weeks, 6 videos were released organically to Instagram and reached 1 million views, doubling the target of 500,000.